In this assignment, you will examine how target market selection and positioning relates to brand congruency and brand equity.
Brands create immense value for a company. Developing and maintaining a brand for a product/service is a major initiative handled by the marketing manager. One of the most distinctive skill sets for this kind of professional is the ability to understand what key consumers are actually paying for when they buy a certain product.
Write a 4–6-page report in Word format. Utilize at least 3 scholarly sources in your research and APA Style