Assignment 2: In-Depth Audience Analysis

Locate your local Chamber of Commerce’s community profile either online  or in printed material that describes your local community. Write a  three to four (3-4) page paper on the following: You can use Hampton, VA

• Illustrate the message’s view of the audience and stakeholders based on the written profile.
• Create  your own analysis of the community stakeholders and audience using the  demographics, geographics, psychographics, sociographics, usergraphics,  and webographics described in this chapter.
• Give two recommendations that would improve the message, based on audience analysis.
• Provide your rationale as to why your version would be better than the original.

The format of the paper is to be as follows:

• Typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format, Microsoft Word document.
• Use headers for each of the subjects being covered, followed by your response.
• In  addition to the three to four (3-4) pages required, a title page is to  be included. The title page is to contain the title of the assignment,  your name, the instructor’s name, the course title, and the date.

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