BUSI 430 FORUM 4 DISCUSSION

Marketers today are making greater and greater use of social media to engage consumers in online conversations and other activities related to the development of their brand. The ethical implications of using people to chat about a product must be considered.

Watch the Honest Tea Video. (Note: This video is found on Pearson’s My Marketing Lab website for the BUSI 430 course, in the Video Assignments area.)

After watching the Honest Tea Video, answer the following 4 questions. Using the concepts discussed in the Module/Week 8 Reading & Study material, fully explain and justify your responses.

1. Does online “buzzing” by paid company representatives—even if they are customers—count as a deceptive marketing practice?

2. Provide two examples of buzz marketing that you have observed.

3. Give an example of spam that you have received and found annoying.

4. Give an example of unsolicited email that you find beneficial.

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