4. The case itself – a discussion of the “premise” representing a real situation, problem, issue or challenge facing a company in your assigned segment

5. Appropriate exhibits to support the case (e.g. financial data, technical data, survey results, charts, graphs, etc.)

6. Documentation of the resources/references used in the case

7. Three “strategic” questions that address the case from topics reviewed in the lectures and textbook. The questions will be the basis to engage the class in a discussion during the presentation.

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